Case Study: State Street Scooters Fall 2012 Moped Raffle
In the Fall of 2012, Bucky™ PR executed a launch event in accordance with the opening of State Street Scooters' new office location. The launch event involved a moped raffle where students could "like" our Facebook page, print off the raffle ticket on our Facebook page and bring it to the new office location for a chance to win a 2012 Propel Eclipse for free, including some valuable specifications and licensing.
The intention of this campaign was to increase our following on Facebook, and to begin to build a relationship with the online, student community. In a matter of a week, State Street Scooters went from 32 likes to 463 likes, which we considered a huge success. In the future, we hope to build our presence online with similar offers and incentives. To the right, you can see some photos from this launch event that we planned in less than a week, with limited resources (besides the grand prize, of course).
State Street Scooters joined Bucky™ PR as a client in the Spring of 2012, and has sought to use Bucky™ PR to increase brand awareness in the Madison community, especially on the UW-Madison campus. Our services for State Street Scooters has involved social media, flyer creation, website re-design & event planning.